A team of employees should be easily identifiable and present a cohesive image to customers. This builds trust and rapport with the people you serve and encourages a sense of team spirit, helping your business run smoothly. One easy way to accomplish this is with company shirts.

This is why company branded apparel is one of our most frequently sought after services. Businesses who want to present a polished image will often opt to customize employee uniforms. When sourcing corporate apparel as a business there are several things to keep in mind.

Design

The goal of company shirts is to create a seamless look for the entire team. This means you’ll need to consider your logo design and select your brand colors. These define your company visually and are easy to replicate on shirts, websites, and advertisements, creating brand recognition. Your brand should be easily identifiable.

Once brand elements like logo and color have been developed, they can be used in a multitude of ways on your company branded apparel. For example, embroider the company name or logo on the left chest of a polo, or screen print the back of a t-shirt including a phone number and website to utilize the available space. Design and orientation are up to you and there are many ways to create cohesive employee uniforms.

Utility

Next you’ll need to consider who will be wearing your company branded apparel and what their role is. Are you in search of employee uniforms for sales representatives, or workers doing labor in the field? The environment will play a role in the material and utility of the company shirts you choose to customize.

In a sales setting, a customer needs to be able to quickly identify who to approach with any questions. It is helpful if each employee wears a common brand color and if the logo is displayed in a prominent area. The same applies to sales representatives who are approaching people in public spaces. It should be easy to identify what company the salesperson
represents. Keep in mind that company logos don’t have to be limited to apparel, they can be visible on a clipboard, a bag, or a binder. Each of these promotional items is an opportunity to advertise and build awareness and trust with future customers.

Additional considerations apply to employees working out in the field such as landscapers, contractors, painters, or utility workers. These employees will need branded apparel that easily identifies them as qualified to do the job and keeps them safe; apparel that is designed be comfortable while lifting heavy objects or doing other types of physical labor.

Budget

Investing in custom branded apparel for your team will yield remarkable outcomes. And there are apparel options for every budget. When considering how much to spend on your company branded apparel, ask yourself these simple questions:

Will my employees be handling objects with dirt or grease? Are they working outside? Do I need something that can be washed often but still hold up and look good? Is moisture-wicking material necessary for employees working on hot summer days?

Knowing what type of apparel you need and what your budget is makes selecting your employee uniforms a simple process. Spending more money doesn’t automatically equal a better product, as there are many ways to cater to your team’s unique needs.

Overall, the biggest return on investment comes from choosing branded apparel that your employees look forward to wearing. Company shirts should make your employees feel like part of a team, rather than just a piece of a marketing plan. Fortunately, there are plenty of options for all budgets and every work environment.

Company shirts go beyond appearance by building belonging, trust, and recognition. Thoughtful choices today can strengthen your brand and your team for years to come.